As we reach the half way mark of the provincial shut down, I wanted to take a moment to reach out to our Members, Season Passholders, Lesson Participants, and Visitors to thank you for your continued support. Our Guest Services team has been hard at work contacting all lesson participants in our now cancelled 6- and 8-week programs and has been overwhelmed by your thoughtfulness and kind words. This is an unusual and challenging time for many and this outpouring of support has been heartwarming.
I also want to send a special thank you to those who have chosen to transfer their lesson fees to another product or onto a Brimacombe gift card for future use. As a not-for-profit organization, we rely heavily on all of our revenue streams to keep us sustainable and the decision to cancel our multi-week programs and offer over $500K in refunds was not a decision we made lightly.
In fact, a great deal of time and thought was put into our COVID-19 refund policies in general, balancing both our need to ensure Brimacombe weather’s the storm and our understanding that each guest’s personal situation is different. It was important to us that we didn’t just offer deferrals of fees, as we know that right now some families are simply not able to have those funds tied up with us over the next 12 months until our 2022 8-Week program begins. So instead we wanted to create policies that gave you the choice, if or when it was time for a refund, to ask that it be returned to you, redirected to another product or kept with Brimacombe on a gift card for future use. Again, as a not-for-profit organization this was a scary decision, but we are confident that it is the right one. Just as you support us, we want to be there to support you.
And if this pandemic has taught us anything it’s that we need to work together in the face adversity.
Our core team continues to work hard on your behalf throughout the shutdown - working to ensure we can provide a safe return to the slopes, similar to Quebec where they have recognized skiing/snowboarding as an individual outdoor activity that will remain open through their current provincial restrictions.
We continue to work with industry partners throughout Ontario and Canada, highlighting to government and public health officials the changes we have made to our protocols and procedures, and, despite the revenue losses to-date, the financial investments we continue to make to ensure we can operate safely during this pandemic.
We are here for you as we continue to make snow and keep the trails groomed, ready for re-open on January 23. Please help us by continuing to wear a mask, stay physically distant and stay home so we can all #SkiON23